Design Thinking

At its heart, design thinking is about understanding your customers and creating value

What is design thinking?

Design thinking is a set of techniques used to create new and innovative solutions including products, services, environments, organizations, and modes of interaction.

The primary aim of design. thinking is to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.

At the same time, design thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.


What is?

Similarly to the digital strategy framework I have written about, the design thinking process starts with an analysis phase, giving shape and form to the problem, it’s context and environment.

What if?

With any design thinking activity, there are likely to be constraints in place. Working within these constraints, the design team explores ideas, challenges assumtions and develops rapid prototypes to test out hypotheses.

What wows?

With constrained ideas exhausted big picture thinking is unleashed, allowing the design team to explore ideas and possibilities without limit, creating a conceptual idea of the target customer’s nirvana.

What works?

With all the ideas out on the table, it’s time to whittle down to the ideas to find what’s going to be a practical solution to the problem. Are there elements of ideasn that can be taken and meshed with others to overcome a barrier? It is important to test that the concept meets the three lens of design thinking.

Desireability – does the customer want this?

Feasability – can we achieve this?

Viability – should we do this?

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