Opportunities for Digital Entreprenuership


The rapidly evolving landscape of new and emergent technologies heralds a wave of innovation and entreprenuership, reducing barriers to entry and create significant opportunity for business and entreprenuer alike, to embrace a future-focused business model that centres on the digital customer experience.

Entrepreneurship is being changed by the transformation of business and society. This change is reducing barriers to entry, and creating new opportunities. This also creates new challenges, such as competing for online attention, and keeping businesses secure. Entrepreneurship offers the promise of empowering people to do more in the world, by making new venture creation more inclusive and democratic.

Digital entrepreneurship is a term that describes how entrepreneurship will change, as business and society continue to be transformed by digital technology, inclusive of everything that is new and different about entrepreneurship including:

  • New ways of finding customers for entrepreneurial ventures. 
  • New ways of designing and offering products, and services. 
  • New ways of generating revenue, and reducing cost. 
  • New opportunities to collaborate with platforms and partners. 
  • New sources of opportunity, risk, and competitive advantage.

The New Digital Opportunity for Entreprenuership

Experimentation as standard practice

Creating a minimal viable product is a great way to test the feasibility of your business idea. An MVP is a prototype of your product that is as simple as possible, yet still provides a basic level of functionality. 

This allows you to test your idea with potential customers and get feedback about whether or not the product is something they would be interested in using. The advantage of creating an MVP is that it is easy to create and does not require a lot of time or money. 

This makes it a great way to test your idea before you invest a lot of resources into developing a full-blown product. If you find that people are not interested in your MVP, then you can save yourself the time and money of continuing to develop the product.

Data is open for innovation

Digital entrepreneurs are always on the lookout for unique data opportunities. The best data is the data that will help them make the most knowledgeable decisions and give them a competitive edge in their field. Readily available open data is a valuable resource for any business, but it’s especially useful for digital entrepreneurs.

Open data is data that is made freely available by its owner for anyone to use. Open data can be used for a variety of purposes, including research, marketing, and product development. Innovation exists within the intersection of organisations sharing open data, and the entrprenuer community seeking to drive social change and new schools of thought. 

Digital economies at scale

The digital world has made it easier for businesses to change in size to fit the opportunity and resources that are available to them. This often begins with a highly specialized niche that the business can focus on, using interconnected data sources to exchange, augment and transpose data to uncover business insights and opportunities to enhance the digital customer experience.

New Digital Challenges

Security is paramount

While larger businesses may have the resources to implement more sophisticated security measures, no business is immune to a cyberattack. Even the smallest businesses can be targeted, and it is important for all businesses to have a plan in place to protect themselves from these threats. 

Cybersecurity is a constantly evolving field, and businesses need to constantly update their security measures to stay ahead of the latest threats. Hackers are always looking for new ways to exploit vulnerabilities, so businesses need to stay informed about the latest security threats and take steps to protect themselves.

Privacy is mandatory

Online privacy is a complex issue that is often misunderstood. One of the biggest sources of mistrust online is people’s unwillingness to share personally identifiable information. This is especially true in the age of big data, when companies are collecting more and more information about us. 

Regulations governing privacy are becoming increasingly complex, as lawmakers try to keep up with the latest technologies. It can be difficult to know what is and is not allowed, especially when it comes to sharing personal information. One of the most important things to remember about online privacy is that 

it is always important to be aware of the risks involved in sharing information. You need to be sure that you are comfortable with the way that your information will be used before you share it. It is also important

Attention is limited

Hundreds of millions of web sites, mobile apps, and social media profiles are competing for consumer attention. The sheer quantity of these competing entities makes it difficult for any one of them to stand out from the rest. In order to be successful, businesses need to create an effective digital marketing strategy that will help them stand out from the competition. 

One of the most important elements of a successful digital marketing strategy is creating a strong online presence. This means having a well-designed website that is easy to navigate and provides visitors with the information they need. It also means creating a social media profile that is engaging and showcases the company’s products and services.

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Joff Crabtree

Joff Crabtree

Joff is a digital innovation specialist guiding data-driven decision making to transform business potential.

Digital Debrief

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