Business Builders

Resources to help you get started

With so many digital tools, techniques and channels it can be easy to get “analysis paralysis” trying to work out where to start, or what activity gets priority over another. That’s where a digital strategy framework helps.

You’ll note the absence of the word marketing in the term ‘digital strategy’, and this omission is intentional. Although many components of the digital strategy framework are focused on marketing activity, it is also a core tool for your overall business strategy, or digital transformation strategy – whatever it needs to be named.

You can check out a brief overview of the RACE plan here

 

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