Marketing Performance Metrics

CinefestOz Film Festival

Website & Digital Marketing Performance Review

  • Design and build responsive website
  • Merge duplicate social accounts
  • Consolidate email subscriber data
  • Integrate new ticketing system
  • Launch mobile app and improved check-in
  • Plan and coordinate digital marketing strategy

2012 Festival

Integrate new ticketing system and improve digital marketing approach

2013 Festival

Redevelop festival website and launch film programme app

2014 Festival

Deliver strategic integrated multichannel marketing campaign for regional expansion

900
WEBSITE VISITORS
56.35%

900
WEBSITE VISITORS
223.81%

900
WEBSITE VISITORS
55.83%

900
TICKETS SOLD
900
TICKETS SOLD
900
TICKETS SOLD

City of Joondalup

Marketing Campaign Performance

Dogs Day Out

Dogs Day Out was one of the most successful campaigns run for the City of Joondalup. This campaign resulted in the lowest cost and highest engagement rate of any digital marketing campaigns to date.

The campaign only ran a single advert for 1 month with a total budget of $500.

Click here to view the ad

CLICKS
INTERACTIONS
AUDIENCE REACH
c
COST PER CLICK
%
CLICK THROUGH RATE
%
ENGAGEMENT RATE

Joondalup Festival

The campaign performance was bolstered by a multichannel marketing approach, coinciding an ad refresh with website takeovers on both the City’s website and local news outlet websites, as well as print media in statewide news publications.

The campaign ran for 2 months with a total budget of $1000.

CLICKS
INTERACTIONS
AUDIENCE REACH
c
COST PER CLICK
%
CLICK THROUGH RATE
%
ENGAGEMENT RATE

Tourism Campaign

This campaign coincided with the release of Tourism WA’s Sunset Coast Holiday Planner. The campaign was initially launched for promoting intrastate tourism, but due to limited ad variance the performance declined over the 3 month campaign period. I ran ad testing on interstate markets and saw a significant performance increase in interstate travel by the 55+ demographic.

CLICKS
INTERACTIONS
AUDIENCE REACH
c
COST PER CLICK
%
CLICK THROUGH RATE
%
ENGAGEMENT RATE

Law Society of Western Australia

Annual Performance Review 12 months post website launch

  • Design and build responsive website
  • Develop member portal
  • Integrate business systems
  • Detailed analytics & reporting
+ %
TIME ON PAGE

2m 12s (prev. 1m 28s)

- %
BOUNCE RATE

34.56% (prev. 43.27%)

UDIO Swim School App

Performance following UX review enhancements

+ %
UNIQUE VISITORS
- %
PAGE LOAD TIME

1m 59s (prev. 2m 73s)

- %
BOUNCE RATE
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You can alternately contact me on 0402 629 505

Hello!

To provide you with the requested information, please complete this short form.

You can alternately contact me on 0402 629 505