Joff Crabtree

Digital specialist looking to grow with an innovative organisation

About me

I'm a strong advocate for improving business efficiency using digital technology. From redesigning business systems and processes to identifying opportunities for growth through marketing intelligence and data insights, I'm across both the technical and creative design of highly effective and strategic digital business transformation.

Status

Available

Overview

Date of birth

January 22, 1977

Residence

Fremantle, Western Australia

Email

hello@joffcrabtree.com

Telephone

+61 0402 629 505

Experience

Credi Pty. Ltd - Fremantle, W.A.

Head of Digital

January 2018 - May 2018

Duties

Business Analysis
Marketing Research
Digital Marketing Strategy
Customer Experience Management
Stakeholder Management

Working with this early phase FinTech startup as part of the executive team, I conducted extensive business analysis to understand customer experience from acquisition to onboarding, monetisation, retention and loyalty. I worked across the team to establish baseline reporting metrics and identified focus areas for optimisation.

I established relationships with stakeholders to strengthen partnerships and conducted due diligence on new partnerships and acquisitions to extend the company's user base and leverage vertical markets.

Hive Mind - Fremantle, W.A.

Director

November 2016 - December 2017

Duties

Business Establishment
Program Development
Training Delivery
Digital Marketing

Derived from my extensive experience in digital marketing and passion to support business owners, I established a training business to teach fundamental and advanced skills in marketing and digital business tools.

I developed a range of learning pathways delivered through an online platform, group workshops and customised training programs for individual learners.

I also provided workplace training for business owners to strengthen internal digital capacity.

City of Joondalup - Joondalup, W.A.

Digital Marketing Specialist

November 2015 - November 2016

Duties

Digital Marketing
Marketing Strategy
Project Management
Policy Development & Review
Stakeholder Management

In this role I managed the multichannel marketing of a local government authority, communicating a wide portfolio of Council initiatives and programs to the local community.

I also provided advisory services and project support across the organisation to ensure new and existing programs implemented best practices and industry standards. I drafted policy to mitigate risk from online communications and ensure all current and future programs adopted a consistent digital methodology.

Adcorp - Perth, W.A.

Digital Producer (Project Manager)

October 2014 - November 2015

Duties

Project Management
Team Leadership
Digital Marketing Strategy
Client Relationship Management
Stakeholder Management

As Digital Producer, I coordinator the planning, design and launch of client projects across Australia, New Zealand and Asia, collaborating with teams located in Perth, Sydney, Brisbane, Adelaide, Darwin and Auckland to execute multichannel marketing campaigns and digital systems to clients across a broad spectrum of industries.

I also researched and implemented digital business tools to improve efficiency of remote teams and manage processes and workflows, and delivered training and support to team members to learn new systems and adapt their business process methodologies.

Pixelcase - Perth, W.A.

Project Director

November 2013 - October 2014

Duties

Project Management
Business Development
Digital Systems Design
Client Relationship Management
Stakeholder Management

As Project Director, I planned and coordinated the design and execution of innovative digital campaigns using immersive media tools & techniques, from gigapixel imaging and tagging solutions to immersive brand activations and bespoke media projects.

I strengthened client relationships to scope out business needs and establish project plans, as well fostered relationships with suppliers, contractors, agencies and partners to deliver cutting edge marketing initiatives that captured consumer interest and showcased emerging technologies.

City of Busselton - Busselton, W.A.

Online Development Officer

May 2010 - October 2013

Duties

Business Analysis
Business System Design & Development
Project Management
Stakeholder Management
Training & Development

I worked across the organisation to identify workflows and business processes that were both common and unique amongst disparate teams, and translated the findings into a scalable and user centric portal for the organisation's corporate intranet.

I also coordinated the procurement of digital business systems, and undertook due diligence for vendor selection and appointment. I designed and delivered training programs for employees to undertake digital literacy training and skills development.

University of Western Australia | Nedlands, W.A.

Business Analyst

March 2009 - May 2010

Duties

Business Analysis
Data Research & Interpretation
Training & Development
Stakeholder Management

Initially appointed to review and report on the University's Higher Education Research Data Collection (HERDC) for submission for government funding allocation, my appointment was extended to being collating and assessing research publication data for the Excellence in Research for Australia (ERA) which established benchmarks for Australian universities against a national and international standard.

In this role I coordinated the submission, review and assessment of research publication data across all schools and faculties, and worked with stakeholders to advise on data accuracy and amendment for submission.

Sunset Events

Business Analyst

January 2007 - January 2009

Duties

Event Management
Team Leadership
Digital Marketing
Business Process Design
Stakeholder Management

This was an expansive role encompassing the planning and design of event operations, marketing and publicity of events as well as the management of event ticketing and systems, patron and vehicle traffic flow and the accreditation for patrons, staff and artists.

I also provided support to external events and partners to successfully deliver events throughout Western Australia at a variety of locations

Sodexho

Project Manager

2006

Duties

Project Management
Team Leadership
Supply Chain Management
Client Relationship Management
Stakeholder Management

Always one to challenge and extend myself, I was offered a unique opportunity to manage a support services contract with Lockheed Martin, based at the United States Embassy in Kabul. In this role I coordinated the delivery of catering, maintenance and support services to the organisation and implemented business processes and controls to mitigate health, security and financial risk.

I redesigned supply chains and created inventory systems for continuous supply of fresh produce, and strengthened supplier relationships to ensure service delivery.

Get in touch

Contact details

Email

hello@joffcrabtree.com

Telephone

+61 0402 629 505

Social

Get in touch

Joff Crabtree

Digital specialist looking to grow with an innovative organisation

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Best wishes

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You can alternately contact me on 0402 629 505